Instead, phrase your message more objectively. Keep your language neutral in other words, don’t ask buyers to leave a review if they love your product. For example, your message should not include language offering to provide customer service if a buyer is unhappy while asking satisfied customers to leave a review. Your message cannot include coupon codes or any kind of marketing message.ĭo not include a link to your website or attempt to divert unhappy customers from leaving a review. Never provide incentives to encourage buyers to leave reviews. Be aware that Amazon has strict guidelines for communicating with buyers. ![]() You can send requests manually through Buyer-Seller Messaging in your Seller Central account. Here are three ways to request reviews: Buyer-Seller Messaging The message also needs to include the order ID and be translated into the buyer’s preferred language. Communication with buyers, including review requests, must be sent within 30 days of order completion. Amazon allows this in fact, it clearly states that sellers can send proactive permitted messages to request reviews and/or seller feedback. The best way to get reviews is to ask for them. With that in mind, it’s easy to see that actions like buying Amazon reviews or offering free products in exchange for a review will not be tolerated. In general, it’s important to remember that the main goal of these policies is to protect the integrity of Amazon reviews as well as the customer experience. Failure to follow Amazon’s guidelines could result in serious repercussions for your selling account, from Buyer-Seller Messaging restriction to permanent account suspension.įollowing the guidelines and protecting your account while generating reviews is simple. Take the time to familiarize yourself with the Communication Guidelines as well as the product review policies. Get to Know Amazon’s GuidelinesĪmazon is protective of customer reviews because they are incredibly valuable to buyers, sellers, and Amazon itself. ![]() ![]() In this article, we’ll discuss how to get those elusive Amazon reviews, what you need to know about Amazon’s policies for communicating with buyers, and how to keep your account safe. To remain competitive, you need to have a product review strategy in place, especially if you plan to promote your products with advertising. The recency and relevancy of reviews also matter. Verified purchase reviews, which are provided by buyers who purchased the product directly from Amazon, have even more weight in Amazon’s top-secret ranking algorithm. Ultimately, reviews provide the social proof that you cannot offer yourself.Īmazon also rewards products that are meeting customer expectations with improved organic search rankings in their respective categories. Online shoppers rely on reviews, which provide a clear measure of buyer satisfaction. Reviews are integral to the success of your ecommerce business, particularly if you sell on Amazon.
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